Bash.ai, the AI-powered HR automation tool today announced that it has acquired Wemo, a New Delhi-based technology startup and creative development agency for design and product related requirements. Over the next few months, Wemo and its UX expertise of building mobile apps and websites will be fully integrated into Bash, bringing increased scale to the company and further its goal of building compelling experiences for its repertoire of brands.
The acquisition will bolster Bash’s design expertise and enable it to provide customized solutions to build products for clients and meet their technological and design requirements. Right from developing websites and apps to creating innovative games, with Wemo’s expertise, Bash will deliver creative design ideas and and innovative solutions to its clients, enabling the startup to grow strategically in an ever evolving market. Design and advanced UX technologies are the future and as the market evolves brands are experiencing the greater benefits of these new design strategies in weighing in on existing challenges and actively addressing them.
CEO & Founder, Bash.ai, Barkha Sharma said, “This is an exciting acquisition that demonstrates our commitment to our clients and towards making deeper inroads into more efficient design strategies. Wemo’s immensely talented team of UX designers will be joining our team that is focused on building products designed to empower businesses. In the recent past, Bash and Wemo have worked on numerous projects and now as part of the acqui-hire, Wemo’s team will be folded into the existing team at Bash, opening up newer avenues of work for both Bash and Wemo and creating new opportunities for brands targeting the new set of billions of users coming online.
The accelerated growth of Wemo is driven by its unique design sensibility as well as partnerships with well known brands such as Tata, W for Woman, Videocon, DDB Mudra Group, Godrej, Fashion at Big Bazaar, Choko La, Center for Policy Research and I Say Organic.